What We Do
Content | PR | Editing
Here at Beacon Creative we recognise that anything that mentions your company name has an effect on your brand. With this is mind, we will ensure that any content associated with your brand, whether that’s LinkedIn posts, white papers, feature content or interviews, is accurate, original, timely and presents your brand in the best possible light.
We can work with you to create and produce a targeted content plan, highlight your areas of specialisation, explaining key projects, answering questions that the industry wants to know and positioning your company and key people within it as thought leaders.
The key to a successful content campaign is consistency and regularity. We will produce high-quality work to deadline to ensure your audience is kept updated at all times while also creating useful content to share across social channels, further increasing your engagement with customers and potential customers.
Contact us to find out more about how we can help.
Website content
Your website is often the first point of contact for potential customers. Beacon Creative will ensure this is a positive experience with a informative, accurate content that offers a clear image of your company activities. If your existing site needs a refresh we will undertake a complete review of the current offering and advise on bringing it up to speed. We will also introduce web-friendly text complete with SEO keywords for each page, creating a website experience that is informative, easy to navigate, clean and clear. We can also advise on strategies to ensure the site is kept up to date and useful content is regularly added, as well as offer ways to drive traffic to the site.
Editorial content
Having written for a huge range of business and technology titles, including PSNEurope, Audio Media International, Installation, Tech&LearningUK, FEED and many more, founder Jo Ruddock knows what makes a good story, how to capture the imagination of editors and how to turn complex matters into engaging copy. With contacts across the industry, she is also able to speak to the people in the know when it comes to tackling industry trends and developments.
Content marketing
According to research, businesses that incorporate content marketing into their marketing strategy attract 7.8 times more site traffic than their competitors and generate three times as many leads as through traditional marketing, at 62 per cent of the cost. And they increase their conversion rates six fold. With our extensive industry knowledge and media contacts we can create content that showcases your market knowledge and experience and publish it in industry media, online and on social channels to effectively build brand awareness and ensure you remain front of mind among key decision makers.
White papers and thought leadership
Now more than ever, showing your expertise and sharing your knowledge is a great way to connect with your audience. We’ve written white papers on everything from remote learning and room acoustics to the coronavirus pandemic and the world of digital signage. Backing up these campaigns with individual thought leadership pieces will ensure your brand is quickly identified as a specialist in a specific topic, leading to ever-more editorial opportunities.