[kswr_testmonial icon_size=”32″ picture_enable=”1″ img=”6730″ test_name_fsize=”font-size:16px;” test_name_fstyle=”font-family:Inherit;font-weight:inherit;” test_title_fsize=”font-size:12px;” test_title_fstyle=”font-family:Inherit;font-weight:inherit;” test_content_fsize=”font-size:14px;” test_content_fstyle=”font-family:Inherit;font-weight:inherit;” testi_container_margin=”margin-top:0px;margin-bottom:0px;” testi_content_padding=”padding-top:6px;padding-bottom:6px;” testi_icon_padding=”padding-top:6px;padding-bottom:6px;” testi_icon_border=”border-top:0px;border-bottom:0px;border-width:0px;” testi_picture_padding=”padding-top:0px;padding-bottom:0px;” testi_picture_border=”border-top:0px;border-bottom:0px;border-through:0px;border-width:50%;” testi_info_padding=”padding-top:6px;padding-bottom:6px;” testi_info_border=”border-top:0px;border-bottom:0px;border-width:0px;” name=”Andrew Upton” title=”BDM”]We sent out a connector campaign to 2,000 high level telecoms directors, with over 850 actual connects. I’m delighted to report that this has resulted in some high-quality conversations, face-to-face meetings and the beginning of some very meaningful partnerships. Although it is still early days we have come away with 16 good leads. I can thoroughly recommend using Awe Creative to assist you in growing your business.
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Project Brief
When CDEC came to us wanting to reach out to selected companies within the telecoms sector to explore opportunities to work together, we responded by suggesting a social selling campaign.
Social selling is the process of connecting/engaging and converting your buyers on social media; it enables better sales lead generation while eliminating the need for cold calling.
We put together a brief based on CDEC’s aims and designed a campaign to ensure the CDEC brand would be placed in front of the right people within the target organisations.
Social selling is a valuable tool when it comes to engaging and converting your buyers on social media. The right campaign will enable you to identify, engage and build relationships with key prospects and could have a major impact on your bottom line; according to LinkedIn 78% of social sellers outsell peers who don’t use social media.
Effective campaigns run in three stages:
- Optimise – Optimise your LinkedIn profile page and present yourself as a thought leader in your industry. This happens through creating content that offers genuine value and engages readers, and sharing informative and relevant updates.
- Network Growth – In order to be affective you need to have a large network to actually see the content you are putting out.
- Messaging strategy – you need to be able to offer value through social media.
We will work with you to define the parameters of your campaign, ensure your profile is in peak condition and develop and share content to engage with your peers and expand your reach. We can also advise on messaging to enable you to reach the correct people and speak in a language they will understand and respond to.
Project Detail
- Client: CDEC Limited
- Date: July, 2018
- Category: Social Media
