With many years of experience producing content for magazines, websites and social, as well as a strong network of media contacts, Beacon Creative can devise a personalised PR strategy to help you grow brand awareness and increase engagement with customers.
PR & editorial content
Getting your story out to the right people at the right time is crucial for brand development and can be an effective and cost-efficient marketing tool. We will develop great stories and ensure they reach the right people by highlighting the most relevant industry titles for your aims. Our extensive contacts database means we can get your content in front of those writers and editors best-placed to share your story.
As well as producing clear, accurate and engaging case studies and product announcements, we can also highlight interview opportunities, write blog posts or opinion pieces and implement a full media buying programme.
Social media management
Social media can benefit businesses of any size by growing brand awareness, boosting site traffic, and increasing shares and customer engagement. However, with 120,000 tweets sent every second and the Google+ button used 5 billion times a day, getting your message seen by the right people can be difficult. Beacon Creative has many years of experience in setting up social media accounts from scratch and managing existing accounts so they add benefit to a business rather than being a second thought. We can manage all your social media activity to ensure you’re engaging customers, responding to queries and portraying your business in the right light. We will ensure regular and varied content is being posted across all the relevant platforms and we will advise on promoting content as needed. We can also develop strategies to increase your followers and likes as required.
Events
With the UK events industry valued at over £40 billion, there’s a lot of competition in this space, however deciding to exhibit or attend an event can be a major investment. At Beacon Creative we can make sure that you get the most ROI out of your events. We will put together a content plan for the months running up to an event and continuing post show. This will include timing press releases to ensure maximum coverage, promoting new product launches pre- and at-show, following up with industry media to ensure post-show coverage, highlighting additional content opportunities, such as show previews, newsletters and show dailies, arranging media appointments on your stand and even hosting press events at shows.
For a complete programme, we can also include social media support, media buying and stand design and build. Contact us to find out more.
Awards
With new industry and business awards schemes launching on a regular basis, we will monitor developments in this area and highlight opportunities for you to get involved with. We can also work with you to ensure the most relevant project is entered for each award; as we have experience in both launching and entering awards schemes we know exactly what judges are looking for and can tailor your entry to give it the best possible chance of success. We will also follow up on any shortlisted or successful entries to ensure editorial coverage is maximised.