Keeping an eye on AI in marketing
AI has been a hot topic in a number of industries for the past year or so and it’s easy to see the impact it could have in many areas….
How the right content and marketing plan can boost your bottom line
Taking the decision to increase your PR activities, invest in generating quality content and spend time highlighting the good work your business has done can be a daunting one. Spending…
The power of personalised content
Personalised marketing has been shown to significantly boost engagement, but how do you do it effectively? Say my name Just as in everyday life you’d use a person’s name to…
Embracing the Native Advertising trend
Native Advertising has been a buzzphrase for a few years now, but how do you create genuinely engaging content and make sure you get the most coverage possible for it?…
Five easy ways to enhance the appeal of your content using visual tools
While spending hours carefully crafting copy ready to be published is common, the importance of the visual element of content can at best be an afterthought and at worst completely…
Tips to improve marketing techniques for lead generation
How can sales and marketing work together to achieve business objectives? We highlight strategies for improving communication and collaboration. Research from Information Technology Service Marketing Association (ISTMA) shows that 84%…
AV Marketing / PR specialist attending Bett 2017
Bett 2017 is being held at the Excel Arena in London Docklands between Wednesday 25th and Saturday 28th of January. We will have Awe representatives attending for the full duration...
What’s the difference between Marketing & PR?
What’s the difference between Marketing & PR This is a big question with many people thinking they’re the same thing and so not knowing how to choose between the two. It can…
Four Important SEO Strategies for Every Company
Four Important SEO Strategies for Every Company There are several different types of important SEO strategies that can be used when trying to boost where your website/page ranks on a…
Three ways digital signage can build a better advertising strategy
Three ways digital signage can build a better advertising strategy Everywhere we go whether in the real world or online, people are bombarded with advertising; on TV, on almost…